Internal project E-commerce

An EAA-compliant checkout journey, and a search that understands “blue cushion for grey sofa”

A department store requires an accessibility statement, and search finds nothing beyond two words. Compliance and semantic search in 8 weeks.

Sector
E-commerce
Typical engagement
8 weeks
Indicative budget
From €24,500 excl. VAT
Proposed team
3 leads from the collective
Screens from the Maison Rivage project

Internal project, carried out among members of the collective to explore the e-commerce sector. This is not a client engagement: “Maison Rivage” is a demo brand.

Context

The need we imagined, based on what we hear in the sector:

A department store wants to list our products, provided we give them an accessibility statement. On top of that, our search engine finds nothing as soon as a query goes beyond two words, and 18% of searches end with no results.

Typical client: A large European home decor e-commerce business, directly affected by the European Accessibility Act since June 2025.

The challenge

  1. 1

    European Accessibility Act

    Filters, product page, cart and payment must be usable by keyboard, screen reader and zoom.

  2. 2

    Search that understands intent

    Color, material, room, use: semantic search turns a sentence into visible, editable filters.

  3. 3

    Don’t break conversion

    Each fix is shipped in small steps and measured.

The engagement we would run

Typical 8-week engagement

Here’s how we would run this engagement for a real client. The screens and demo below were produced during the internal project.

  1. 1

    Audit · Weeks 1 and 2

    RGAA audit of 15 template pages, testing with 4 people using a screen reader, a braille display or high zoom. Each non-conformity is classified: blocking, disruptive or minor.

  2. 2

    Fixes · Weeks 3 to 6

    Filters, product gallery, size and color selectors, cart, payment error messages. On both the design and the code side.

  3. 3

    Semantic search · Weeks 4 and 5

    Meaning-based search across the catalog, tested on 200 real queries. The query is translated into filters the customer can remove.

  4. 4

    Follow-up · Weeks 7 and 8

    Accessibility statement, rules built into the design system, training for product and content teams.

The team we would bring in

3 leads, one role each

João Da Silva Marly

Engagement lead, front-end and accessibility

Romain Peltier

Research and product design

Meril Banzouzi

Back-end and AI development

The screens

Product listing and understood search
1

Product listing and understood search. The typed sentence becomes visible filters. Each filter can be removed with the keyboard, and the number of results is announced.

Accessible product page
2

Accessible product page. Keyboard-navigable gallery, color choice with the shade name, readable delivery information.

Payment and errors
3

Payment and errors. Errors explained in plain language, next to the field and at the top of the form, without relying on color.

Interactive demo

You’re looking for a product in your own words

Search understands the request and translates it into visible filters you can remove.

Your turn

  1. 1Type a search or keep the example
  2. 2Read the filters the search understood
  3. 3Remove a filter: the results update

A search translated into filters

Demo catalog. Accessible component: each filter can be removed with the keyboard and the number of results is announced.

We understood:

      Target outcomes

      • RGAA compliance rate · Target: above 85%
      • Searches with no results · Target: from 18% to under 6%
      • Checkout conversion · Tracked at each release

      What the client would receive

      • Prioritized RGAA audit report
      • Fixes delivered in design and code
      • Semantic search in production
      • Accessibility statement
      • Design system accessibility rules

      Do you work in e-commerce?

      Tell us about your context in 30 minutes. You’ll receive a team proposal within 48 hours.

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