Delivered project KparK · E-commerce, joinery

The Bob le Menuisier e-commerce site, from catalogue to payment

For Bob le Menuisier, the e-commerce brand of the KparK group, Kapti worked on the online store for made-to-measure gates, windows and doors: purchase journey, product pages and campaign visuals.

Status: Project delivered in 2023
Client: KparK
Sector: E-commerce, joinery
Year: 2023
Services: UX design, UI design, art direction
Deliverables: Purchase journey, product pages and configurator, campaign visuals

Context

Bob le Menuisier sells made-to-measure joinery online: gates, windows, doors, shutters. Every product is configured (dimensions, colour, motorisation) and installation goes through an on-site measurement appointment. The site has to reassure customers about purchases of several thousand euros.

The challenge

A made-to-measure product sells poorly through a standard site journey: customers have to choose dimensions they don't always know, understand the final price and accept an appointment before anything is made.

Our approach

1
A readable catalogue
Filters by opening type, material and width, “from” prices and colours visible right in the list.
2
A configurator that reassures
Preview at the entered dimensions, colours named in full, and an installed price that updates with every choice.
3
A cart and a measurement step with no surprises
A clear total, payment in instalments, and a free measurement appointment before anything is made. The site's promotional campaigns follow the same visual style.