Delivered project Moofize · Healthtech

The dashboard connecting the healthcare industry with doctors

Moofize, backed by Bpifrance and La French Tech, entrusted us with designing its dashboard and building its marketing website.

Status
Project delivered in 2023
Client
Moofize
Sector
Healthtech
Year
2023
Services
UX research, product design, Webflow development
Deliverables
Dashboard, marketing website
Moofize project overview

Context

Moofize connects the healthcare industry (sales reps, medical representatives, pharmaceutical reps) with healthcare professionals (doctors, vets, pharmacists, facilities). The dashboard is the core of the product.

The challenge

Two audiences with opposite expectations. Industry was losing time arranging appointments. Healthcare workers faced an organizational burden that ate into the time spent with patients.

Our approach

  1. 1

    Research

    Discussions with the Moofize teams to understand the pain points of both audiences.

  2. 2

    Dashboard design

    Users and filters, sign-up validation, subscriptions and trial periods, facilities, reports. Each journey iterated with the team.

  3. 3

    Marketing website and development

    Home, sector-by-sector presentation, pricing. Built on Webflow by Meril Banzouzi so the team can edit its content on its own.

Results

  • 2audiences brought together in a single interface
  • Jan. 2023first version delivered, with its documentation
  • Webflowmarketing website editable without a developer

A dashboard structured around the key journeys (account validation, subscription, matchmaking) and a marketing website the team runs on its own.

Who did what

  • Romain PeltierUX research and journeys for both audiences, doctors and industry
  • Thomas ThévenetDashboard interfaces
  • Vincent PedemonteProduct scoping and follow-up with Moofize
  • Meril BanzouziMarketing website development on Webflow
  • João Da Silva MarlyFront-end integration and documentation of the first version

The delivered screens

Users: filters across sales reps and doctors, adjustable visibility without deletion.
1Users: filters across sales reps and doctors, adjustable visibility without deletion.
Sign-ups: every healthcare professional is verified before their account is activated.
2Sign-ups: every healthcare professional is verified before their account is activated.
Marketing website: built on Webflow, editable by the team.
3Marketing website: built on Webflow, editable by the team.

What if we did it again today?

Kapti idea, not commissioned

Moofize did not commission this follow-up: it is what we would add if we took the product on today. An assistant for both of its audiences, the compliance team and doctors.

Users: natural language search, key metrics, duplicates detected automatically.
1Users: natural language search, key metrics, duplicates detected automatically.
Sign-ups: RPPS number, place of practice and email verified automatically, with the decision made by the compliance team.
2Sign-ups: RPPS number, place of practice and email verified automatically, with the decision made by the compliance team.
For doctors: a summary of the upcoming appointment, drawn from official documents, with sources.
3For doctors: a summary of the upcoming appointment, drawn from official documents, with sources.

The planned safeguards

  • Account validation stays human
  • Sourced summaries, with no promotional content
  • Automated checks that are viewable and logged

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